When I first started blogging I had no idea what a keyword was. In fact, I look back on the posts I wrote back in 2016 for my other blog and I’m pretty appalled at all the mistakes I made.
Since then, however, I’ve learned and have remedied many of my mistakes. Others…well, let’s just say they are a great basis for comparison LOL.
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The keyword research tool I’m currently using is Keysearch. I’ve used several other paid keyword tools along with all of the free ones I could find. Everything else I used in the past had limitations that Keysearch solves.
Here are the benefits and why I will continue using Keysearch.
Keysearch gives you easy to understand search volume and difficulty metrics. Set on a scale of 1 to 100 the higher the difficulty number the harder it’s going to be for you to rank for that keyword. I like their numbering system. It’s easy enough that even those of us who don’t speak geek can understand it.
Keysearch also has a color-code assigned to each keyword that makes it easy for you to hone in on keywords you can rank for. Green is for the easier-to-rank-for keywords so when you’re scrolling you can see at a glance what might work.
Keysearch also shows you the trend for searches for your chosen keyword over the past twelve months. This is great so you can see seasonal variations which can help you in determining your promotion schedule. It also gives you a clue as to how your traffic might fluctuate depending on the time of year.
One thing I love about using Keysearch as a research tool is that on the same screen it lets you see how other websites that are currently on page one of Google. This lets you check out what articles are currently ranking so you can check them out.
Obviously, you don’t check them out in order to copy anything, but you can get ideas for information that might not have been covered or how you might take a different approach to your article.
No other keyword research tool I’ve used had this much information in one screen. I always had to use a couple of tools in conjunction with each other which was a bit of a pain.
I also like the price of Keysearch. Yes, it’s a paid tool and you can find free sites out there. I’ve used most of the free sites at one time or another and just about the time I’d get familiar with them they would change their terms of service and leave me annoyed. There is something to the statement that you get what you pay for.
Using Keysearch isn’t a horrible expense either. I pay yearly just like I do for my domain hosting but you can pay month to month if you prefer…which is never a bad idea if you want to give it a try for a short period of time.
They also do have a free plan but it’s pretty limited in how many searches you can do per day. If you’re like me and want to sit down once a month and do a lot of keyword searching then the free plan isn’t for you. However, if you don’t mind being limited to 5 searches a day then be sure to check it out.
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